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CLIVE Case Study: marketboomer - Nathan Gyaneshwar

Client:
marketboomer.com www.marketboomer.com
About: Marketboomer is a leading electronic marketplace connecting buyers and sellers in the Australian and global hospitality industry - from SME's to global customers and suppliers.  Developed in Australia they now have offices and customers around the globe.
Industry: Hospitality
Agency Partner: Agency: marketboomer Web design: marketboomer  Script Development: Nathan Gyaneshwar, Chris Schwager, Scott Maxworthy
Objective(s):
  • Increase direct mail campaign cut through and website form completion
  • Increase online community engagement
Solution:

Integrated offline and online Direct mail campaign.

marketboomer clive campaignA miniture Haliburton brief case was sent to decision makers of key prospects.  Inside each case was a key with a website address to type in to see if you have won the briefcase.  The theme was very very James Bond/ secret agent/ Men In Black.  The video then prompted the viewer to click on the button and complete the customer survey.
Results:
 Please play video testimonial above.
Feedback:
 “Working with the CLIVE Team and Scott is a pleasure. His initiative "CLIVE" is simple, cost effective and helps me make a personal connection to engage with visitors to my web properties or web based campaigns. The process is simple and painless and with Scott's advice and marketing expertise I am always very happy with the results driven outcome.” 
Nathan Gyaneshwar, CEO, marketboomer

Customer feedback has shown a 15-300% increase in brand recall, online sales, event registration and up to 50% decrease in support costs after just a few months.

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