"Quality always rises to the top, video quality matters"
Some CLIVE Facts
- It is estimated that by 2012 90% of all Internet traffic will be video.
- CLIVE increases online user engagement via personalised video overlay (Flash Rich Media - 98% all computers)
- Average Click Thru Rates (CTR) across all CLIVE clients is 4% (ten times more effective than basic images)
- We have case studies of 18% CTR
Video - Quality Matters
The most important elements for effective video are -
- Customer focused approach to whole communication, production and user experience.
- Videos and other Rich Media must run fast. No one likes to wait for videos to load (buffering).
- We have a global network of intelligent, optimised video servers which can handle thousands of simultaneous users without impacting your website performance.
- Website loading bottleknecks. We have bandwidth checking - your website load performance is not impacted by our videos = ie optimised experience for visitors.
- User options to easily stop, close or mute videos which you can quickly change.
- Cookie control to prevent repeat user plays every visit and create sequenced "dialogues" (see below). This means you're not waisting your messages.
- Good scripts - short with clear easy to understand information with clear call(s) to action.
- Engaging Presenters - either our Professional Presenters or our Production Team will help get the best out of your talent.
- Professional Production - we have highly skilled and qualified team - talent direction, lighting, sound, keying, website ease of implementation (one line of code) and customer support.
- Advanced creative options (a very sophisticated back end video control panel for high end Rich Media projects)
- Performance Reporting - video analytics - Plays/ Click Thru Rates/ Mouse overs.
Engaging Visitors and Increasing Conversions
The aim of your videos is to engage visitors through the sales process - for example
- Initial meet and greet video
- Return visitor "welcome back" (cookie control)
- A fill in this order form/ "Contact Us
Take the next step and give us a call.
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