Corporate Internet Video Production and Website Presenters

Create Compelling Content - from Concept to Conversion

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CLIVE Production Process

Big or small projects, there are three basic steps to producing your website video clip

1. The Brief and Pre-production

2. In Studio Production and

3. Post Production and Implementation.

STAGE 1. PRE-PRODUCTION

Campaign Design Brief:

It's very important to know where you are going before you begin. Your creative brief is like a road map. A great brief leads to imaginative and persuasive ads, websites or videos. And gets you there quickly.

A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you are going and start again. Or worse, you follow that brief to Trash Town, a total waste of time and energy.

In a nutshell,

Who is your audience?
What do you want to say?
What do you want your visitors to do?

Most visitor attention is short - keep your message short and simple - What's In It For Them?

Here is a link to classic creative brief format we suggest.

Getting Creative

The creative options with CLIVE are practically limitless. Think of your computer screen as if it were a stage.

Have a look at the features,Customer Showcase for ideas.

At the SILVER package level you need to provide the scripts (we'll provide tips) and we only use professional presenters (can deliver a unrehearsed script to camera in 1-2 takes).

At a GOLD package level we'll help you with script development and you can use either your or our presenters.

Scripts and Talent:

This is the most time consuming step. Below are a few tips to consider if writing and/or presenting yourself.

Clips are billed in 30 second increments

Tips

1st Draft
- From your Creative Brief create a rough, bullet point outline of your script -
  - the Intro (who/ what, how much, when, where, how to and why);
  - the Body,
  - the Close.
- Don't try and write and edit at the same time, this is a common writing mistake. Write naturally then edit afterward.
- What is your video call to action (what do visitors to do - click; fill in a form; call etc)?
2nd Draft
- Think of your audience and their response. WIIFM (What's In It For Me?).
- CLIVE is a very close, personal relationship (usually less than 1m). You are entering their space - you need to build trust, confidence and course of action.
- What emotion and action are you trying to invoke?
- Remember you are competing for your customers valuable attention - entertain to inform.
- Duration - we recommend a 30 sec clip for website intro home page. Longer scripts more detailed the page - eg demonstrations.
- Roughly 60 words = 30 seconds.
- Read it out aloud - how does it sound?
3rd Draft and Edit
- Make a strong, professional first and lasting impression - objective is to create top of mind awareness/ action.
- Remember a script is not just the words, it is the images and actions. For example - popping up a picture of a beautiful sunrise is easier then describing it in words.
- Keep your messages short, sharp and to the point - it's very easy to get wordy.
- Sometimes short is best, think pauses, breathing, natural flow (see script examples)

Outsource Script writing:
Our prices include a final review of your script. If your budget allows think about a professional script writer - allocate $300+ (prepare a campaign brief first and give it to them - you'll get a better result)

Presenters/ wardrobe:

Presenter pricing is included in rates (based on Standard Production Days and availability).
Presenter rates are for non exclusive; web only; global; unlimited duration performance.
Is special make up required or any props required?
Note: No green clothing OR No blue clothing (we shoot on either blue or green screen)

Interactivity

What other dynamic elements can be added - sound effects; pop up boxes; hyperlinks; overlays (GOLD LEVEL ONLY)
Standard is fade in and fade out.

STAGE 2. PRODUCTION (In the Studio).

Average Production Lead time:

Please allow ample lead time for your first video clip (and for us to organise any relevant material, talent and production crew).
For urgent rush jobs (loadings and conditions apply) we can turn around production to website implementation
- In Sydney Studio (two days);
- Most places around Australia and New Zealand (four days);
- Most major cities around the world (one week).

Sydney (Taren Point) RidgeFilms http://www.ridgefilms.com.au Google Map

STAGE 3. POST PRODUCTION

In most cases you don't have to worry about this - the standard production is fade in and fade out.

Advanced

Video editing; zoom, special sound effects, captions, spotlights, flash element integration, captions, Adserving etc
See Features and Customer Showcase
Price on Application

Website Implementation (Included)

Your video will be available within 1-14 days of shoot ready for easy website implementation.

We provide either you, your web master or your client with just one line of script code to embed in your website HTML.

Note: For more advanced Advertising Campaigns this code has been tested with most ad-serving engines.

Video Control Panel

It's not just a transparent Flash layer - unique to CLIVE we provide you with a backend Video Control Panel to manage all your videos. This allows you to control video placement, user cookie control, delays, pauses, video click hyperlinks and also provides video analytics (Number of plays, Click Through Rates, Complete Plays etc).

Video Streaming Costs (inclusive GST)

One of the most important elements to effective internet video is play speed. We have a global network of video servers with optimised video routing from our servers for your viewer (minimises video buffering). Our system can handle thousands of simultaneous viewers and does not impact your website performance.

12,500/ 1 year of plays are included in your first order

CLIVE Branded Video Player.

Add $300 if you do not wish the CLIVEvideo link to appear on your video player.

To place a booking or for more information please call contact us on +61 2 8005 8072

Deposit

50% on Booking + 50% on filming completion
Booking cancellation fee - 50% of Deposit