Are Website Presenters Effective?
A couple of weeks ago we passed our 1m CLIVE video landmark. It took 16 months to pass the first 500K and just 6 months for the next 500K. We're on track to pass 1.5 million videos served within the next few months in time for our 2nd Birthday.
Average Click Through Rate across all client videos (including those without a click call to action) was 3.9%
CLIVEVIDEO.com VIDEO PERFORMANCE COMPARISON
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| Note: This data does not include videos with less than 1,000 plays nor with no Click Thru Call to Action |
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| DATE |
VIDEO |
DEMO URL |
VISITS |
PLAYS |
COMPLETE |
% COMPLETE |
CLICKS |
CTR % |
| Jul-2008 |
Introduction - Catherine Ross |
http://customdemonstration.com/demos/maxys/clive-productinfo |
947 |
775 |
481 |
62% |
157 |
20% |
| Jul-2008 |
Get Creative - Chris Out of Box |
http://www.clivevideo.com/CLIVE-Out-of-the-box.html |
8,300 |
5,721 |
3,109 |
54% |
646 |
11% |
| Sep-2008 |
Introduction - Susie Osment |
|
2,564 |
1,641 |
744 |
45% |
47 |
3% |
| Jan-2009 |
Introduction - Brett Maxworthy |
|
454 |
367 |
176 |
48% |
23 |
6% |
| Mar-2009 |
Fill in a form - Catherine Ross |
http://customdemonstration.com/demos/maxys/clive-try-your-site-catherine |
1,869 |
1,329 |
687 |
52% |
61 |
5% |
| Jun-2009 |
Get Cut Thru - Throw the Sax Player |
http://customdemonstration.com/demos/maxys/cut-thru2 |
3,998 |
2,458 |
1,227 |
50% |
146 |
6% |
| Jul-2009 |
Scheduling Feature - Good Afternoon - Catherine |
1,415 |
877 |
531 |
61% |
106 |
12% |
| Jul-2009 |
Scheduling Feature - Good Morning - Catherine |
1,527 |
926 |
544 |
59% |
121 |
13% |
| Nov-2009 |
Fashion Demo - Emma Law |
http://www.clivevideo.com/Naked-Buddha-Demo.html |
1,222 |
963 |
291 |
30% |
119 |
12% |
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TOTAL |
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22,296 |
15,057 |
7,790 |
52% |
1,426 |
9% |
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ALL CLIENTS
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| Note: This data DOES include videos with less than 1,000 plays AND with no Click Thru Call to Action |
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| May-10 |
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1,097,353 |
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42,797 |
3.9% |
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