FOR IMMEDIATE RELEASE
INDUSTRY CHALLENGED BY DISRUPTIVE MODELS
INCREASED ONLINE AD SPEND TO ATTRACT AUSSIE FILM AND TV TALENT
9th October, 2008, Sydney, NSW, Australia With advertising revenues across most media under pressure a new online opportunity for Australian actors, presenters, performers and scriptwriters has just been launched.
As part of the continued roll out of the CLIVE video Project (www.clivevideo.com.au), a new Youtube pre-audtion process was launched today for finding talented online presenters and performers for CLIVE powered Australian websites.
http://au.youtube.com/watch?v=kmtAkMBvxzk
CLIVE, short for Customers Live Internet Video Experience adds personality and life to any website. It is a new, very cool and highly engaging transparent video layer of business owners or a professional presenter who meet, greet and informs website visitors.
The CLIVE video Project is a joint venture between Internet marketing specialists maxys.com.au and award winning Sydney corporate video producton company RidgeFilms.
“We took the short, effective 30 second format and delivered customised and personalised internet video onto any website with just a line of code,” says Chris Schwager, Creative Director of the CLIVEvideo Project and RidgeFilms.
"The effectiveness of the traditional ‘interrupt and repeat’ model of advertising is decreasing and audiences and advertisers have been moving away from old mass media like television and newspapers towards internet advertising for a number of years" says Scott Maxworthy, CEO of maxys and CLIVE Project founder. “Given the current economic outlook then online advertising will only increase as businesses look for more innovative marketing techniques to engage customers with their brands and services”
The real winners out of CLIVE and the industry shakeup will be the public, advertisers and skilled creative talent.
For consumers, websites are more entertaining, engaging, informative and easier to use.
For advertisers, increasing their web sites ease of use will increases online sales and reduces support costs.
Early feedback has shown a 15-300% increase in brand recall, online sales, event registration and up to 50% decrease in support costs after just a few months.
“We used to mostly advertise in the local newspaper” says CLIVE customer, Wayne Mudge, Secretary Manager of Oatley RSL. “Today we have Susie meet and greet our new website visitors to the Club then invite them to join our Facebook Group which we constantly update with new events at the Club. Within a month we already have over 140 online members!”
For creative talent - presenters, performers, scriptwriters, and producers then there will be more production opportunities but also intense rivalry for customer attention and increased competition around production values.
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Further information:
Scott Maxworthy,
CEO - Chief Experience Officer,
Max Media and Entertainment
+61 (02) 8005 8072
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
www.maxys.com.au
About Maxys
Maxys is a division of Max Media and Entertainment, a Sydney based digital media and internet marketing company formed in 1994
http://www.maxys.com.au
About Ridge Films
RidgeFilms is an award winning corporate video and internet video production company
http://www.ridgefilms.com.au
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