In today's highly connected digital age you need the ability to move fast - "immediacy" ie being able to quickly seize opportunites, is often more important than the scripted "perfection" production values.

Whether for CLIVE web presenter clips or for typical video in a box we approach each clip with "If It Doesn't Spread It's Dead" mantra, that is if you entertain your audience then they are more likely to share the message.  

From a content point of view we look for a unique angle or perspective.  For most footy players they get asked the same cliched questions, fans want to get a glimpse at the real person.

Do you surf?  Are you married? Cleo Bachelor of The Year ommission? What's your favourite app?

Results:  The TCA Facebook page has grown to over 2,100 fans in less than 3 months.

Update 8th May, 2012

The Leader ran the article today - a good story on Donny, Todd and The Carney Army

http://www.theleader.com.au/news/local/sport/rugby-league/son-of-steve-salutes-carney-army-legions/2547326.aspx

• If recording direct-to-disc, please record as Quicktime files.
• Formats - 720p, 1080i, or 1080p. The frame dimensions should be either 1280x720 or 1920x1080. 
• Be sure to set the focus (do not have the camera set to auto-focus) and white balance before shooting.
• Check the audio volume.
• Include 3 seconds of pre-roll before the actor speaks and 3 seconds at the end of the clip.

• Be sure the green/ blue screen is lit evenly and separately from the subject.
• Make sure that no harsh shadows are cast on the background.

• Please refer to the order or client instructions regarding proper framing.
• If the video is meant to be shot “half body” this will consist of filming the actor from the waist up, with the bottom the the frame just below the belt. We recommend half body videos because it’s not always possible to produce perfect lighting on the floor, as needs to be done for “full body” videos.
• Keep the framing as tight as possible - do not leave much space above the subject’s head. Make sure their hands and body do not go outside of the frame. If the subject is to walk on, they should walk on and walk off from the same side of the ‘stage’.
• We can also fade the subject in or out, but please have the subject hold their pose for 3 seconds before beginning or ending.

• Be sure that the subject does not have clothing that is similar to the background color (ie. green, yellow).
• Also avoid any fine prints, patterns, or stripes, as well as any reflective jewelry (ie. bracelets and watches).
• Solid colors work best.
• Please also be aware of reflections from any eyeglasses.

With less than one month in the job controversial viral video director Chisholm Van Schwiser resigned today from CLIVEvideo.com - also leaving the business were online behavioural scientist Professor James Goodfellow.   CEO Franklyn Un explained "it's unfortunate but these things happen in business - the marketplace is changing".

In the US, NBC has just closed its three year old web content division NBC Universal Digital Studio to concentrate on cable production  "The web only production team is dated and we need to focus on providing frameworks for content producers".

Media is converging - today anyone with i-phone and a PC can create quite good quality video and distribute via the web - at the other high end production side of the scale, professionaly produced content is moving down, onto the web and shared through social media.  Users today expect multiple communication channels both realtime and on-demand for their content including mobile, online and Internet TV access. 

An example of this would be sports and the impact of social media and Youtube on sports video consumption which was highlighted in an introductory video presentation by Sean Callahan, SportsGeek at the SEAT conference last week. 

Who knows what CLIVE 3.0 will look like but stay tuned.

Follow us at Facebook; Twitter or RSS/ Email.

Part II - Behind the scenes introduction to Professor James Goodfellow, Online User Behavioural Scientist at CLIVE.  

CLIVEvideo.com - leading Website Presenter and Internet Video Production company announces controversial Viral Video Director Chisholm Van Schwizer joins CLIVE to produce a new, community driven, social video branded web series.

Sydney, NSW

June 9, 2011

To target corporate Digital Video Advertising, controversial Viral Video Director Chisholm Van Schwizer has joined Internet Video Production company http://www.clivevideo.com to produce a new, community driven, social video branded web series.

Chisholm was the creative director behind controversial adult entertainment industry documentary “It Won’t Suck Itself” and the corporate funded “Brad & Burt’s 2005 Surf Trip”.  

“Internet video combined with social media has come along way in the last ten years and so have advertisers - with this show we want to create integrated social video marketing experiences for brands that people can participate in” said Chisholm

With US television upfronts (where networks sell their commercial inventory to advertisers) currently under way CLIVEvideo.com is targeting the increasing amount of television advertising budgets being allocated towards Internet Digital Video Advertising. 

“Advertisers can no longer rely on owning the media space and pushing a message down a customers throat, they have to create compelling content that resonates and influences their target audience” said Sales Manager Ernie Cash “you need to create sports-team like passion for brands that customers love and want to share”

Internet video is set to skyrocket, there is an estimated 48 hours of video uploaded to Youtube every minute, online video consumption is forecast to increase 45% year over year and Digital Video Advertising is predicted to increase 22% over the next 12 months. 

CLIVEvideo Online User Behaviour Analyst Professor James Goodfellow , said “According to the IAB 'An Inside Look at Demand Side Perceptions of Digital Video Advertising' report, integrated video is set to explode”  

Key findings were

• Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
• DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
• Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
• Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. 
• Most respondents believe the appropriate length is 15 seconds.
• A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

CLIVEvideo.com CEO Franklyn Un Curruthers said "we're all very excited to have Chisholm on board, he’s been involved in many of the most successful Internet viral video hits ever produced so we knew we had the right man for our clients and this new project".

To see CLIVE in action visit http://www.clivevideo.com

###

Media Contact

Scott Maxworthy
+61 (0) 414 792 072

E: scott@maxys.com.au
Twitter: @maxymedia

{Jumi [*55]}

CLIVEvideo.com - leading Website Presenter and Internet Video Production company announces controversial Viral Video Director Chisholm Van Schwizer joins CLIVE to produce a new, community driven, social video branded web series.

Sydney, NSW

June 9, 2011

To target corporate Digital Video Advertising, controversial Viral Video Director Chisholm Van Schwizer has joined Internet Video Production company http://www.clivevideo.com to produce a new, community driven, social video branded web series.

Chisholm was the creative director behind controversial adult entertainment industry documentary “It Won’t Suck Itself” and the corporate funded “Brad & Burt’s 2005 Surf Trip”.  

“Internet video combined with social media has come along way in the last ten years and so have advertisers - with this show we want to create integrated social video marketing experiences for brands that people can participate in” said Chisholm

With US television upfronts (where networks sell their commercial inventory to advertisers) currently under way CLIVEvideo.com is targeting the increasing amount of television advertising budgets being allocated towards Internet Digital Video Advertising. 

“Advertisers can no longer rely on owning the media space and pushing a message down a customers throat, they have to create compelling content that resonates and influences their target audience” said Sales Manager Ernie Cash “you need to create sports-team like passion for brands that customers love and want to share”

Internet video is set to skyrocket, there is an estimated 48 hours of video uploaded to Youtube every minute, online video consumption is forecast to increase 45% year over year and Digital Video Advertising is predicted to increase 22% over the next 12 months. 

CLIVEvideo Online User Behaviour Analyst Professor James Goodfellow , said “According to the IAB 'An Inside Look at Demand Side Perceptions of Digital Video Advertising' report, integrated video is set to explode”  

Key findings were

• Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video.
• DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient.
• Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences.
• Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. 
• Most respondents believe the appropriate length is 15 seconds.
• A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it.

CLIVEvideo.com CEO Franklyn Un Curruthers said "we're all very excited to have Chisholm on board, he’s been involved in many of the most successful Internet viral video hits ever produced so we knew we had the right man for our clients and this new project".

To see CLIVE in action visit http://www.clivevideo.com

###

Media Contact

Scott Maxworthy
+61 (0) 414 792 072

E: scott@maxys.com.au
Twitter: @maxymedia

{Jumi [*55]}